Press Kit

BIOGRAPHY

Considered by many to be a one-in-a-million strategic marketing consultant, Ailsa’s point of difference is that she specialises in helping small business find their point of difference, reigniting their passion and dramatically improving their bottom line.

She doesn’t just promise results. She actually gets them. And that’s why her award-winning business AP Marketing Works has been going strong since 1999.

Having been in the trenches of marketing for 20+ years, Ailsa has a unique ability to instantly get to the heart of her audience by decoding marketing mumbo-jumbo and delivering easy-to-implement marketing strategies in a way that is both energetic, entertaining, and educational.

A former State President of the Professional Speakers Australia, Ailsa’s infectious enthusiasm and unparalleled marketing expertise is the talk of the town throughout government groups, community organisations, and small business entrepreneurs.

  • Fellow of the Australian Marketing Institute and Certified Practising Marketer
  • One of only 115 Certified Speaking Professionals in Australia
  • Highest accreditation and international designation of Certified Speaking Professional with Professional Speakers Australia.
  • Published in Business Victoria Online, MYOB Pulse Online Business Hub, Herald Sun, Business West, Inside Small Business and Smart Company
  • Former Vice President of the Greater Western Chamber of Commerce, Small Business Counsellor, and lecturer at Victoria University
  • Telstra Business Awards and Telstra Women’s Business Awards judge for 7 years
  • Specialist judge for the Australian Marketing Institute National Marketing Excellence Awards
  • 3-time author, accomplished classical piano and gypsy cello player, and occasional tap dancer!

Located in Melbourne Australia and prepared to travel.

WEBSITES

www.apmarketingworks.com.au
www.ailsapage.com

SOCIAL

COMPANY

AP Marketing Works

CONTACT

61 3 9311 2421

RECENT PRESS

6 WAYS TO MAINTAIN A GREAT SUPPLIER RELATIONSHIP

No person’s an island, and that’s never as true as it is in trades. No business operates entirely on its own, and if you put a key supplier offside you’ll find yourself stranded pretty quickly.

READ MORE

5 WAYS TO BUILD A STRONG CUSTOMER BASE FROM DAY ONE

The hardest and often the most expensive part of business is finding customers, so it’s important to hang on to them from day one.

READ MORE

3 WAYS TO STAND OUT IN A CROWDED HOSPITALITY MARKET

Do you want to start your dream café or restaurant but are worried you may not stand out from the crowd?

READ MORE

11 WAYS TO LINK YOUR ONLINE AND OFFLINE MARKETING

Marketing is a now a combination of online and offline activities, but to get the biggest bang for your buck you need to link both.

READ MORE

DO I NEED TO BE ON ALL THE SOCIAL MEDIA CHANNELS?

Getting the social media formula right for your business is a tough ask. There are as many opinions as platforms – but there are some guiding principles to get it right.

READ MORE

THE DISCONNECT BETWEEN SOCIAL MEDIA AND BEING SOCIAL

As a business do you have a different persona offline as you do online? Does your customer get the same experience with you offline as they do online?

READ MORE

TREATING YOUR STAFF AS YOU DO YOUR CUSTOMERS THE KEY TO MOTIVATION

We are all living in a WIIFM – what’s in it for me – world, and staff are just the same. No longer are people eternally grateful to have a job, they are wanting to know why they should stay in a job and what they will get from being in that job.

READ MORE

FALLING BACK IN LOVE WITH YOUR CLIENTS

Without customers and clients, we don’t have business. They are the lifeblood, the cashflow, the raison d’etre for many businesses.

READ MORE

FIVE REASONS BUSINESSES NEED TO BE OFF SOCIAL MEDIA

Approximately half of all Australian SMEs are on social media, according to the Sensis Social Media Report 2017. Should all businesses be on social media?

READ MORE

10 ways to ensure you get the right speaker for your event

  • This field is for validation purposes and should be left unchanged.

I will only send you awesome stuff

Privacy Policy

×

Privacy Policy

This following document sets forth the Privacy Policy for this website. We are bound by the Privacy Act 1988 (Crh), which sets out a number of principles concerning the privacy of individuals using this website.

Collection of your personal information

We collect Non-Personally Identifiable Information from visitors to this Website. Non-Personally Identifiable Information is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, advertisements that you click on, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system.

Free offers & opt-ins

Participation in providing your email address in return for an offer from this site is completely voluntary and the user therefore has a choice whether or not to disclose your information. You may unsubscribe at any time so that you will not receive future emails.

Sharing of your personal information

Your personal information that we collect as a result of you purchasing our products & services, will NOT be shared with any third party, nor will it be used for unsolicited email marketing or spam. We may send you occasional marketing material in relation to our design services.

What Information Do We Collect?

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.

Cookie Based Marketing

Some of our advertising campaigns may track users across different websites for the purpose of displaying advertising. We do not know which specific website are used in these campaigns, but you should assume tracking occurs, and if this is an issue you should turn-off third party cookies in your web browser.

How Do We Use Information We Collect from Cookies?

As you visit and browse Our Website, the Our Website uses cookies to differentiate you from other users. In some cases, we also use cookies to prevent you from having to log in more than is necessary for security. Cookies, in conjunction with our web server log files or pixels, allow us to calculate the aggregate number of people visiting Our Website and which parts of the site are most popular.

This helps us gather feedback to constantly improve Our Website and better serve our clients. Cookies and pixels do not allow us to gather any personal information about you and we do not intentionally store any personal information that your browser provided to us in your cookies.

IP Addresses

P addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as traffic data so that data (such as the Web pages you request) can be sent to you.

Sharing and Selling Information

We do not share, sell, lend or lease any of the information that uniquely identify a subscriber (such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide Services that you have requested.

How Can You Access and Correct Your Information?

You may request access to all your personally identifiable information that we collect online and maintain in our database by using our contact page form.

Changes to this Privacy Policy

We reserve the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use this website. You may contact us at any time with regards to this privacy policy.

 

×