Press Kit

BIOGRAPHY

Considered by many to be a one-in-a-million strategic marketing consultant, Ailsa’s point of difference is that she specialises in helping small business find their point of difference, reigniting their passion and dramatically improving their bottom line.

She doesn’t just promise results. She actually gets them. And that’s why her award winning business AP Marketing Works has being going strong since 1999.

Having been in the trenches of marketing for 20+ years, Ailsa has a unique ability to instantly get to the heart of her audience by decoding marketing mumbo-jumbo and delivering easy-to-implement marketing strategies in a way that is both energetic, entertaining and educational.

As State President of the Professional Speakers Australia, Ailsa’s infectious enthusiasm and unparalleled marketing expertise is the talk of the town throughout government groups, corporates and small business entrepreneurs.

  • Fellow of the Australian Marketing Institute and Certified Practising Marketer
  • One of only 115 Certified Speaking Professionals in Australia
  • Highest accreditation and international designation of Certified Speaking Professional with Professional Speakers Australia.
  • Published in Business Victoria Online, MYOB Pulse Online Business Hub, Herald Sun, Business West, Inside Small Business and Smart Company
  • Former Vice President of the Greater Western Chamber of Commerce, Small Business Counsellor and lecturer at Victoria University
  • Telstra Business Awards and Telstra Women’s Business Awards judge for 7 years
  • Specialist judge for the Australian Marketing Institute National Marketing Excellence Awards
  • 3-time author, accomplished classical piano and gypsy cello player and occasional tap dancer!

 

Located in Melbourne Australia and prepared to travel.

WEBSITES

www.apmarketingworks.com.au
www.ailsapage.com

SOCIAL

COMPANY

AP Marketing Works

CONTACT

1300 512 410

RECENT PRESS

6 WAYS TO MAINTAIN A GREAT SUPPLIER RELATIONSHIP

No person’s an island, and that’s never as true as it is in trades. No business operates entirely on its own, and if you put a key supplier offside you’ll find yourself stranded pretty quickly.

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5 WAYS TO BUILD A STRONG CUSTOMER BASE FROM DAY ONE

The hardest and often the most expensive part of business is finding customers, so it’s important to hang on to them from day one.

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3 WAYS TO STAND OUT IN A CROWDED HOSPITALITY MARKET

Do you want to start your dream café or restaurant but are worried you may not stand out from the crowd?

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11 WAYS TO LINK YOUR ONLINE AND OFFLINE MARKETING

Marketing is a now a combination of online and offline activities, but to get the biggest bang for your buck you need to link both.

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DO I NEED TO BE ON ALL THE SOCIAL MEDIA CHANNELS?

Getting the social media formula right for your business is a tough ask. There are as many opinions as platforms – but there are some guiding principles to get it right.

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THE DISCONNECT BETWEEN SOCIAL MEDIA AND BEING SOCIAL

As a business do you have a different persona offline as you do online? Does your customer get the same experience with you offline as they do online?

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TREATING YOUR STAFF AS YOU DO YOUR CUSTOMERS THE KEY TO MOTIVATION

We are all living in a WIIFM – what’s in it for me – world, and staff are just the same. No longer are people eternally grateful to have a job, they are wanting to know why they should stay in a job and what they will get from being in that job.

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FALLING BACK IN LOVE WITH YOUR CLIENTS

Without customers and clients, we don’t have business. They are the lifeblood, the cashflow, the raison d’etre for many businesses.

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FIVE REASONS BUSINESSES NEED TO BE OFF SOCIAL MEDIA

Approximately half of all Australian SMEs are on social media, according to the Sensis Social Media Report 2017. Should all businesses be on social media?

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10 ways to ensure you get the right speaker for you event

I will only send you awesome stuff

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Changes to this Privacy Policy

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